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2018幼教行业发展趋势,新的盈利点又在哪里?
时间:2018-07-18 12:55:00 浏览:123次

2018幼教行业发展趋势,新的盈利点又在哪里?

众所周知,随着经济水平的发展,“二胎潮”的高涨,幼教市场持续火热,也越发受到国家及社会大众的重视。根据测算,到2018年整个幼教行业市场规模将达到5209亿元。幼教市场早已得到资本市场与整个行业的认可,源源不断的有各行大佬涌入幼教行业进行分羹。然而幼教行业也有不可避免的发展瓶颈,面对这些,我们又应如何应对呢? 如果你是幼教人,并想在2018年有所作为,那么以下这几点你一定要知道: 1、把握国家政策的风向标; 2、提前探悉幼教发展趋势; 3、办让幼儿真心喜欢、让家长放心买单的高品质幼儿园。 数据喜人,前景辉煌 根据国家易胜博网址部数据披露,保守估计幼教市场将维持 2011 年开始的复合市场增速, 2020 年预计幼教市场规模可超 3000 亿元,前景可观。 截止2016年12月31日,中国共有23.7万所幼儿园,超过4410万入学学生。其中民办幼儿园,大约有14.7万所,超过2440万学生。预计到2021年,民办幼儿园学生数量将增长到3400万,复合年均增长率6.9%。 民办幼儿园服务总收入展现出了较快的增长。2016年,这一数字到达了1470亿,并预期在2021年到达2984亿,复合年均增长率15.2%。 伴随二胎政策放开,自2014 年开始每年新增人口上升至 1650 万以上,预计未来 3 年内有望迎来新一轮的人口出生高峰。人口基数的良性增长和易胜博网址支出的不断增加,为易胜博网址特别是幼教行业增长提供了充足动力。 政策给力,处境尴尬《民促法》的实施,国家在加大力度办好公办园的同时,鼓励民间办学、支持民办幼儿园发展已成为绝对趋势。在这样的大环境背景下,对民办幼儿园投资人来说,即是机遇,也是挑战。机遇在于,民办幼儿园投资人可自主选择营利或非营利性,有更大的发展空间。 挑战在于,公办幼儿园数量的提升,学费的普惠,民办幼儿园唯有通过品牌化、品质化、高端化才能赢得生源和出路,同时,2018-2019 年或是幼儿园产业第二整合期,国家必将加强对幼儿园的监管和督导,淘汰掉大部分没有竞争力的劣质幼儿园。这势必使得中低端民办园的生存空间逐渐缩窄甚至退出竞争市场。 因此说,幼教行业发展必须以“质”为根本,高品质品牌幼儿园将成为民办幼教市场上的绝对主力,民心所向,态势所趋。 新年伊始,长征易胜博网址结合2017年的行业现象,对2018年易胜博网址行业的走向做大胆的展望。 1、规模庞大待整合,整合期龙头优势持续凸显,龙头企业有望实现超额增速 长征易胜博网址认为,幼儿园市场庞大,且呈现分布分散的格局,叠加民办易胜博网址促进法的放开,未来3-10年或为中国幼儿园行业的整合期,在整合期过程当中,品牌和体系化管理的作用会显得愈发重要,龙头企业优势或持续凸显,有望实现超越行业整体增速的增长。 2、易胜博网址升级,人工智能赋能易胜博网址 2018年,素质易胜博网址会持续火热。从201 1年~2016年,素质易胜博网址共发生97起投资事件,营地易胜博网址、游学、艺术、体育学习获得了资本市场更多关注。研学易胜博网址、STEAM、体育培训、音乐易胜博网址等将渐渐成为刚需,将有更多素质易胜博网址项目生根发芽,并成为投资热点。 2017年7月,国务院印发的《新一代人工智能发展规划》明确指出要逐步开展全民智能易胜博网址项目,逐步推广编程易胜博网址,培养复合型人才。人工智能肯定是未来趋势,对于任何行业来说都是。但从见效的角度来说,五年之内都不太可能真正会有特别大的效能。 尽管如此,人工智能所带来的行业变化仍然不可忽视。2018年,相信与人工智能、大数据相结合的初创公司将陆续出现。2018年长征易胜博网址也将继续加大对人工智能、AR教学、STEM易胜博网址等的研发力度,为幼儿园信息化建设助一臂之力。 3、个性化、品牌认知度高的内容仍是稀缺资源 在资本争相涌入抢购线下幼教实体资产的同时,幼教内容领域发展则更具特色。优质内容是可以不断循环的,可以带来长久性的财务回报。然而幼教内容发展的瓶颈在于,很多机构不能在现有基础上产出高质量内容。众多内容生产提供商面临着同质化严重等尴尬的局面。以早幼教APP和绘本为例,虽然打着各种理念的产品种类繁多,但是真正本质上的内容迭代未必有那么快。 幼教内容的质量是关键,而非渠道。在优质内容基础上开放的IP才更具生命力。以长征易胜博网址云宝贝为例,涵盖五大领域的7大主题多媒体情景课程、超过10000分钟的动画视频资源、与幼儿园课程同步的精品在线阅读资源,其各种幼教产品都是基于长期优质内容的不断积累和开发,已经在全国各地的园长及家长心目中树立了良好的口碑,这与当前市场上“压榨”产出的幼教IP截然不同。只有真正基于高品质内容的幼教IP,才能让家长放心买单。
2019 THE SIXTH SESSION CHINA WEST INTERNATIONAL EDUCATION exhibition
                                       2019 THE SIXTH SESSION CHINA  WEST INTERNATIONAL EDUCATION exhibition The accompanying as 2019 china WEST international overseas study and immigration investment and real estate exhibition INVITATION LETTER DATE: 25st-26nd  May  2019,   Chengdu          24st-25nd  June  2019,  Chongqing VENUE:Chengdu century city new international exhibition&convention center           Chongqing Chen Jia Ping Convention and Exhibition Centre Official website:www.xbjyblh.com Sponsor:  Sichuan Province Overseas Returnees Enterprises Association                     Western Chongqing Education Promotion Association                   Sichuan Provincial School Culture Construction Association Co-organizer: Chongqing Ganghua exhibition co., LTD Invited Unit:            American foundation for education                 New Zealand embassy in Beijing Cultural and Education Section of Australian Embassy Education Section of the Embassy of Malaysia IDP Australia Education Consulting (Beijing) Limited The South Korea consulate in Chengdu The Pakistan consulate in Chengdu The French consulate in Chengdu The German consulate in chengdu The Sri lankan consulate in Chengdu The Singapore consulate in Chengdu The Thailand consulate in Chengdu Commercial Department of the Embassy of Canada The USA consulate in Chengdu The Danish consulate in Chongqing The Japanese consulate in chongqing The Hungarian consulate in chongqing The Canadian consulate in chongqing The Cambodia consulate in chongqing               The British consulate in chongqing               The Philippines consulate in chongqing Cultural and Education Section of the Russian Embassy Italy Education Center Ukrainian  Education Centre The background of the exhibition: Si Chuan province is located in the west of China, the important combination of southwest, northwest and central China, and also the important junction and communication passage connecting southwest and northwest, middle Asia, south Asia and southeast Asia. It is a big province for natural resource, population and economy. Covering area of 486,000 square meters, Si Chuan has jurisdiction over 21 cities (states) and 183 counties (districts) with 80.76 million permanent population, 26,000 schools of different grades and types, 15.79 million students at school, 950,000 school staff, 790,000 of them are full-time teachers. Due to the large number of various schools, Chengdu (the capital of Si Chuan province) always has the title of West China Education Center as it has 99 high level institutions and more than 1.2 million students in college, moreover, the economy level of Chengdu is always the leading position in west China. Therefore, Chengdu becomes the important area for domestic and foreign academies enrolling new students.
As one of the global acknowledged main sources for students abroad, China has become the front line that the universities of the target countries for studying compete to attract the excellent students abroad from China. Based on the statistics of education ministry, the number of study abroad increased nearly 20% in 2017 comparing with 2018. According to incomplete statistics, the number of study abroad of Si Chuan is nearly 40,000 in 2018, accounted for about 10% of the annual number of students abroad in the whole country, only next to Beijing and Shanghai. It is estimated that the number will continue to rise in the next a few years, moreover, the students abroad from working family are increasing, and the market of low age study abroad is emerging.
Hundreds of colleges and schools from over 20 countries and regions around the world have been attracted to attend The 2019 China west International Education Exhibition. More than 50 thousand students and their parents will finish their face-to-face consultation during the exhibition. Basing on Western China, with an international and branding subject, the organizing committee will try their best to hold a representative branding exhibition in Sichuan education on their own relevant successful experience in the past. A qualitative leap in scale, effect and brand influence will be made to help oversea collages, oversea study and immigration services have good communication on deep development of local educational market and cooperation and exchange international education. This exhibition does not only serve families, schools and education services, and not only for the education itself, also will become a booster of the whole social economy development and a highly valuable name card of Sichuan. Furthermore, it will help the world to have a better understanding to Sichuan, a higher focus on it and a better international cooperation with it, and attract more high class talent people and partners to give Sichuan a new step. Highlight of the exhibition: 1. The visitors can get the services from the exhibition as follows: obtain the site evaluation and receive the information of application for study abroad, on-site consultation, offering the most complete information of the colleges to improve the face-to face communication with the parents. The ones who attend this exhibition are various educational institutions from home and abroad, including comprehensive universities, the higher institute of technology, language training school etc to meet the demands for studying abroad of the students studying and graduated from the senior high school students, junior college students, undergraduate students and higher vocational colleges and so on. 2. This exhibition offers not only the opportunity for “Zero Distance” communication between the students and parents of Chengdu and the numerous famous colleges, but also the package services for occupational planning, scholarship application, visa application, preparations for study abroad, overseas life, foreign finances and overseas property immigrants etc. 3. The academic communication centers from different countries and many study abroad agencies will hold the explanation conference for the policies of study overseas during the exhibition. 4. The organizing committee will send 200 elaborate gifts for free to the students each day during the exhibition. 5. The academic communication centers from different countries will arrange some globally famous universities to enroll new students in Chengdu. 6. The global first-class universities majored in animation, clothing, movie director, music, art, business, material etc will have the face-to-face communication with the students.    The organizing committee will issue the news release and the mandatory advertising in Western China Metropolis Daily and Chengdu Business Daily in the early days before the exhibition started, furthermore, will release the rolling advertisement for 40 times each day in Chengdu Mobile TV Station and 500,000 mass short messages through special channels. The reporters of Chengdu television news channel and Sichuan Education Television will be invited to have the interview and will play it on TV on the first day that the exhibition starts.
【SCHEDULE】        Chengdu Time for Register: 9:00AM-5:30PM, May 24th , 2019 Time for Preparation: 9:30AM-5:30PM, May 24th , 2019 Time of exhibition: 9:00AM-4:30PM, May25st ~26nd , 2019 Time of Closing: 4:30PM,May26nd , 2019       Chongqing Time for Register: 9:00AM-5:30PM, June 23th , 2019 Time for Preparation: 9:30AM-5:30PM, June 23th , 2019 Time of exhibition: 9:00AM-4:30PM, June 24st ~25nd , 2019 Time of Closing: 4:30PM,June 25nd , 2019

ACTIVITY A. Consultancy meetings with students and parents co-organized by Sichuan and Chongqing  registered study abroad agnecies. B. Project consultancy by China-foreign schools in partnership C. Discussion on international education program partnership by Chinese and foreign schools. D. Lectures by education counselors of Embassies of several nations in Sichuan and Chongqing VENUE 1Chengdu century city new international exhibition&convention center 2、Chongqing Chen Jia Ping Convention and Exhibition Centre
EXPOSITION CONTENT College entrance examination enrollment consulting exhibition area International education communication area Vocational education training and private education enrollment consulting exhibition area Overseas real estate area 1. University-preparatory school, colleges and universities (diplomas and degrees of those colleges and university shall be admitted or registered by education departments or authorities of each country, and qualified for receiving overseas students.) 2. Overseas vocational education schools 3. Overseas language training schools and institutions 4. Governmental organizations 5. Embassies and consulates 6. Student services providers (banking, accommodations & airlines, etc.) 7. Student Services Agents and China-Overseas Cooperative Education Project 8. Vocational education and private education enrollment consulting exhibition area 9. College entrance examination enrollment consulting exhibition area 10. International education communication area 11. Children's education institutions and comprehensive service area 12 Exhibition area for overseas real estate, school district housing, large residence of education
BOOTH SPECIFICATION AND CHARGES Charges: Foreign Exhibitor: US$2,800/ Standard Booth (plus 10% for double opened booth) Conference charge:US$30 for each person  Domestic Exhibitor RMB 15,000/ Standard Booth (plus 10% for double opened booth), Conference charge:RMB200for each person Specification of booth up to international standard: 3m×3m, equipped three 2.5m-high boards, one desk for negotiation, Carpet, four folding chairs, a convenience receptacle ,two lamps and one lintel board) Conference charge: including charges for conference-related document, certificate, lunch, beverage, etc.) EXPOSITION EXPRESSwe will publish name, profile, educational subject, service target and contact information of any exhibitor. All exhibitors are appreciated to e-mail relevant information to1329532875@qq.com in format of Microsoft Word before May15th, 2019(Chengdu) and  June 15th, 2019(Chongqing) Charge for Proceedings and Advertisement (converted into RMB required for foreign exhibitors): The 16K hectograph proceedings (210×130mm) will be gifted to participants and professionals from relevant organizations for communications and exchange
Cover RMB 10,000 Back cover RMB 8,000 Inside front cover RMB 6,000 Inside back cover RMB 6,000
Head page RMB 6,000 Inter-pages RMB 8,000 Inside color page RMB 5,000 Inside black and white page RMB 4,000
INVITATION OF VISITOR A. Publicize information of this exhibition in international departments and advisory institutes of universities and colleges. B. Post big posters in universities, colleges, vocational and middle schools of Sichuan and Chongqing C. Visitors range: Students and parents, education administrators and teachers, the officials of the education department of the provinces, districts and cities and the directors of all levels education institutions, experts, scholars, on-job people, the principals of the organization for the educational investment and financing, the principals of the registered study abroad agency, the officials of commerce, education and culture of foreign embassies, etc. PROCEDURE 1. Exhibitor shall fill in Exposition Contract and affix official seal and then mail or fax them to Organizing Committee. Exhibitor shall remit relevant exposition charge to appointed account within seven days upon registration. 2. All exhibitors shall follow such principle that “first registered and paid shall have priority”, Organization Committee has right to cancel or displace unpaid booths till all booths are engaged. 3. The Sponsor will mail Exhibitor Manual consisting of detailed schedule, transport, platform design and setting, travel and accommodation, material renting and waiter service, advertisement, visa application, weather forecast and any other service information to exhibitor upon exhibition booth confirmation, universities and colleges requesting pick up service shall contact organization committee five days ahead, all related costs shall be borne by exhibitors themselves. 4. Exhibitor shall detail all information like height setting and special requirements in Exposition Contract. 5. Organization Committee will prepare English and Chinese lintel board subject to contracts of registered universities and colleges. 6. Application deadline: May15th .2019(Chengdu),June 15th .2019(Chongqing)
Address of the Organization Committee: Room 701, Langgao exhibition international plaza´,Nan ping District, Chongqing, P.R.China TEL: (86) - 23- 62789252 FAX: (86) - 23- 86156500 MOB: (86) - 0 –15923519466(Mobile phone wechat  QQ:1329532875@qq.com,     CONTACT: Mr. Feng Yu Official website of western education Expo: www.xbjyblh.com Wechat public accounts: 西部易胜博网址易胜博备用网  cweexpo