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2018早教行业发展白皮书,“托幼”将迎来黄金发展期
时间:2018-07-18 12:59:00 浏览:116次

2018早教行业发展白皮书,“托幼”将迎来黄金发展期

2018早教行业发展白皮书,“托幼”将迎来黄金发展期 近日,爱乐祺联合鲸媒体、TOM新闻、中国幼教传媒网、凤凰新闻等,发布一篇名为《早教产业现状分析,托幼会成为下一个市场风口吗?》的报道,给相关从业人士、资本市场、意图进入早教行业的投资人,带来了新的启示。 过去独生子女政策在一段时期里降低了托幼需求,但如今随着二孩政策的开放和家庭结构的改变,托育难题又显现出来。 继2016年亿翔控股以1.275亿美元收购金宝贝后,2018年1月18日下午,A股上市公司三垒股份发布公告称,公司拟收购北京美吉姆易胜博网址科技股份有限公司。广大中国家长和业内人士分析被收购的原因时说:“不能说做得不好,但至少做得不理想,才会选择这条路吧。 红黄蓝虽然2017年在美国上市,但由于短期内频繁出现对社会产生不良影响等事件,决定于2018年停止对外加盟。那么到底在两家明星早教公司相继被收购的背后,是怎样的产业现状呢?早教行业发展白皮书对投资加盟有哪些新的引导呢? 冲动加盟热消退,早教品牌赢利下降 对于大部分早教机构来说,直营店的数量都是少数,甚至有些早教品牌都仅有一两家样板店供客户参观用,最大的盈利点还是主要在加盟校区的加盟费,过去几年随着消费升级、政策红利、二三线城市对早教开始有所了解等原因,在一定程度上都推动了前些年早教行业的发展以及品牌加盟的迅速扩张。 但从两家明星早教机构接连选择被收购中可以看出,一方面,资本市场对早教市场的青睐,另一方面,两家知名早教品牌的发展路径也引发业内人士的思考。 现在的早教市场早已今非昔比,大多数投资者对易胜博网址理念并不了解,早教市场的逐步规范化,同行竞争的激烈化,课程多样化,导致很多中心的利润一降再降,并且开业前的装修、人员成本、房租和教具等前期的投资巨大,而回报周期太长。让很多早教中心不知该何去何从,甚至关店跑路的都不在少数。早教市场正面临着这样几个问题: 第一、商场店模式弊端日益凸显 早教机构大多开设在繁华商圈,面积在千平以上的屡见不鲜,方便获客引流。但随之而来的还有居高不下的房租成本和运营成本;再加上商场营业时间固定,压缩了早教机构的上课时间;早教机构的开课时间一般在周六周日两天,课程火爆,看不到的周一至周五的工作日时间,则冷冷清清,可以理解为周末挣钱工作日赔钱的情况。 第二、消课制模式 由于早教属于消课制,家长根据情况购买数量不等的课时包,后期根据上课情况进行消课。即便开业前期有足够的家长报名,但是开业后的出勤率却不能保障,一个早教中心的出勤率低,是这个早教中心资源最大的浪费;如果孩子缺勤,学费还将退还给家长,这样在资金方面也就为早教中心带来了不稳定的状态。 第三、学习结果量化难。 早教中心不同于幼儿园,幼儿园是针对3~6岁幼儿实施易胜博网址,早教机构的易胜博网址对象则是0~6岁婴幼儿及其父母,由于中国的传统早教主要是亲子早教,即需要父母或亲人陪同上课,需要花费父母的大量时间与精力,并且在短期内难以展现出明显教学成果,导致学员流失。 第四、优质资源共享壁垒被打破 随着互联网发展,即便在相对偏远的地方也可以通过网络获取有效的早教知识,并且早教中心每节早教课程至少在100元以上,甚至一线城市会更高,此时一些家长也会选择借由网络而非线下机构进行早期易胜博网址。 以上这些传统早教的弊端,导致越来越多早教机构盈利下降、入不敷出,很多对这块蛋糕感兴趣的投资人也望之却步,加盟热逐渐消退。 托幼成下一个婴幼儿行业风口? 虽然亲子早教品牌赢利下降,但有一个新兴行业却在冉冉升起。在0-6岁这个早教领域内,有一个细分领域“托幼早教”却逐渐被更多人认可,中国本土早教第一股爱乐祺创始人陈靖接受采访时说:托幼将是近三年的一个黄金发展期,是婴幼儿行业的新风口。 爱乐祺创始人陈靖女士 过去独生子女政策在一段时期里降低了托幼需求,但如今随着二孩政策的开放和家庭结构的改变,我国的托育难题急剧显现出来。 那么在中国,0-3岁的宝宝由谁来带? 自己带 最长的产假也只能陪同孩子到半岁,而中国大多数幼儿园一般只接收3岁以上的幼儿,目前我国有32.9%的3岁以下婴幼儿全职母亲因孩子无人照料而被迫中断就业,平均中断就业时间达两年以上。在未中断就业的母亲中,超过47.8%的女性因照料孩子每月平均请假1.7天。60.7%的“一孩”母亲因为“没人看孩子”而不愿生育“二孩”。 老人带 中国10个老人,6个在带娃,父母帮忙子女带孩子的比例高达60%,很多老人对这种情况也表示非常无奈,既累又不讨好,但就是没办法,不能不帮孩子的忙啊。再加上抚养孩子需要非常旺盛的精力和体力,如果可以选择,大多数老人宁愿直接补贴钱给子女去抚养孩子,从而拥有自由的晚年生活。 保姆带 保姆月薪占家庭收入的四分之一,并且流动性强,精力分散,隐患多,不利于孩子成长。近年来保姆虐童案时有发生,不仅更令中国父母们担忧。 托育服务不足,入托率较低 目前市场上招收3岁以下儿童的幼儿机构,多是小托班、小饭桌形式,即小区内开设的家庭式托儿所,一个妈妈或两个生活老师帮忙看护小区里有托管需求的宝宝。提供餐点和午休的服务。但这类机构大多存在安全隐患,容易发生食品安全事故、孩子碰伤磕伤等纠纷;且这类机构目前在我国并不被政策允许,涉及查处风险。 总之,由于3岁以下儿童照料的政策体系不够完善、机构运营风险压力大等因素,国内托育机构发展缓慢,服务供给严重不足,“入托无门”就成了当下0-3岁婴幼儿家长的难题。 在英国,孩子3个月以后就可以送入幼儿园,很多家长会在孩子6个月—3岁时选择让孩子入园,而法国2%-35%的家庭在孩子2岁时就进入托儿所,98%的孩子在3岁前入托,对需要忙碌工作的年轻夫妇来说帮助很大。 但据有关部门统计,中国0-3岁婴幼儿在各类托育机构的入托率仅为4.1%,远低于美国、英国等部分发达国家50%的婴幼儿入托比例。 近年来,虽然国家放开了二孩政策,但从国家卫计委的统计数字来看,2017年全国住院分娩数为1758万,比2016年的1864万减少106万,下降5.7%,出生人口数不升反降。二孩养育的时间成本、经济成本和照料负担,被认为是影响育龄妇女生育意愿的三大重要原因。 如今,单纯的早教行业并不能满足中国双职工家庭孩子的教养问题,如何缓解0至3岁婴幼儿入托难、入托贵,解决职场父母的孩子托管难题,才是亟待解决的公共问题。 很多政协委员也都提出:3岁以下婴幼儿照护服务短缺,一方面对婴幼儿早期发展不利,另一方面也造成了女性就业压力,家庭抚育成本增加,但3岁以前是婴幼儿早期发展涉及生理、社会、情感、语言、认知等方面关键期,必须重视起来。 为此,亟须建构起基于社区、深入家庭的保教合一早期易胜博网址综合服务体系。建构起政府、社会、早教市场三方力量合理配置,推进早教服务的供给侧结构性改革,推出平价优质的早教托育服务体系,解决“入托无门”的托管需求。 “托幼早教”正是在这样的大环境下,成为家庭刚需,成为早教行业的一大风向性细分领域。据悉,“托幼早教”的理念由爱乐祺于2007年正式提出,当时其创始人陈靖刚刚有自己的第一个宝贝,但发现没有一家机构可以解决她的育儿托管难题,因此陈靖意识到有很多和她一样的妈妈,正经历着事业与带娃的煎熬。 生孩子容易,养孩子难!工作与孩子;婆婆与儿媳;溺爱易胜博网址;孤独童年……这样的中国式魔咒为何总是打不破?没有老人帮忙带孩子,照样穿高跟鞋拼事业,西方父母为何没有“带娃难”?把中国父母从无休止的带娃中解放出来,给幼龄儿童最好的照顾和易胜博网址,自此以后成为了陈靖的目标和愿望。 据陈靖介绍,“托幼早教”的新模式主要体现在以下几方面: 第一 周一到周五,以高品质托班为主,早教为辅助。因为父母多在忙碌上班,托管需求大;周六和周日以亲子早教课、游泳课为主。利用父母周末休息时间,多开展亲子育儿互动。 第二 托班有自主研发的专利型课程体系,又分为半日陪同班、半日独立班、全日独立班三种情况,根据孩子的年龄大小和家庭的不同需求进行选择。同时这种模式,又可以提高每间教室的周内使用率,一定程度上解决了传统商场型早教机构的“坪效比”痛点。 第三 托幼早教的易胜博网址场所称为“托幼早教中心”,以中高端社区店为主,面积多在三四百平米,针对性服务社区周边,着重体现上课的便捷性和服务的专业性;也能大大减少加盟商的投资支出。 第四 托幼早教中心更安全、规范。八大中心安全标准,注重防滑安全、圆角安全、空气安全、食物安全、电器安全、防火安全、门窗防护安全、监护安全。 第五 不仅托班课程中,融入了早教的元素;托幼早教中心还有和市面上一样的亲子早教课程,但这部分亲子早教课程在爱乐祺却是公益性质,全部免费开放。爱乐祺发起了一项“全国早教公益行”的项目,主要通过在全国各级城市,政企合作,建立早教公益示范基地的形式,将早教课程免费、公益的普及给广大中国家庭,让每个宝宝都上得起早教。 早教行业发展白皮书指出:早教的兴起,始于国外品牌的传入;但早教的发展,还是要综合中国的国情,做最适合中国宝宝的婴幼儿易胜博网址机构。 爱乐褀不懈的努力和追求成为行业内的佼佼者,相信在今后的发展过程中势必会更加努力,撑起“托幼早教”这片领域,成为行业内的领军品牌!返回搜狐,查看更多
2019 THE SIXTH SESSION CHINA WEST INTERNATIONAL EDUCATION exhibition
                                       2019 THE SIXTH SESSION CHINA  WEST INTERNATIONAL EDUCATION exhibition The accompanying as 2019 china WEST international overseas study and immigration investment and real estate exhibition INVITATION LETTER DATE: 25st-26nd  May  2019,   Chengdu          24st-25nd  June  2019,  Chongqing VENUE:Chengdu century city new international exhibition&convention center           Chongqing Chen Jia Ping Convention and Exhibition Centre Official website:www.xbjyblh.com Sponsor:  Sichuan Province Overseas Returnees Enterprises Association                     Western Chongqing Education Promotion Association                   Sichuan Provincial School Culture Construction Association Co-organizer: Chongqing Ganghua exhibition co., LTD Invited Unit:            American foundation for education                 New Zealand embassy in Beijing Cultural and Education Section of Australian Embassy Education Section of the Embassy of Malaysia IDP Australia Education Consulting (Beijing) Limited The South Korea consulate in Chengdu The Pakistan consulate in Chengdu The French consulate in Chengdu The German consulate in chengdu The Sri lankan consulate in Chengdu The Singapore consulate in Chengdu The Thailand consulate in Chengdu Commercial Department of the Embassy of Canada The USA consulate in Chengdu The Danish consulate in Chongqing The Japanese consulate in chongqing The Hungarian consulate in chongqing The Canadian consulate in chongqing The Cambodia consulate in chongqing               The British consulate in chongqing               The Philippines consulate in chongqing Cultural and Education Section of the Russian Embassy Italy Education Center Ukrainian  Education Centre The background of the exhibition: Si Chuan province is located in the west of China, the important combination of southwest, northwest and central China, and also the important junction and communication passage connecting southwest and northwest, middle Asia, south Asia and southeast Asia. It is a big province for natural resource, population and economy. Covering area of 486,000 square meters, Si Chuan has jurisdiction over 21 cities (states) and 183 counties (districts) with 80.76 million permanent population, 26,000 schools of different grades and types, 15.79 million students at school, 950,000 school staff, 790,000 of them are full-time teachers. Due to the large number of various schools, Chengdu (the capital of Si Chuan province) always has the title of West China Education Center as it has 99 high level institutions and more than 1.2 million students in college, moreover, the economy level of Chengdu is always the leading position in west China. Therefore, Chengdu becomes the important area for domestic and foreign academies enrolling new students.
As one of the global acknowledged main sources for students abroad, China has become the front line that the universities of the target countries for studying compete to attract the excellent students abroad from China. Based on the statistics of education ministry, the number of study abroad increased nearly 20% in 2017 comparing with 2018. According to incomplete statistics, the number of study abroad of Si Chuan is nearly 40,000 in 2018, accounted for about 10% of the annual number of students abroad in the whole country, only next to Beijing and Shanghai. It is estimated that the number will continue to rise in the next a few years, moreover, the students abroad from working family are increasing, and the market of low age study abroad is emerging.
Hundreds of colleges and schools from over 20 countries and regions around the world have been attracted to attend The 2019 China west International Education Exhibition. More than 50 thousand students and their parents will finish their face-to-face consultation during the exhibition. Basing on Western China, with an international and branding subject, the organizing committee will try their best to hold a representative branding exhibition in Sichuan education on their own relevant successful experience in the past. A qualitative leap in scale, effect and brand influence will be made to help oversea collages, oversea study and immigration services have good communication on deep development of local educational market and cooperation and exchange international education. This exhibition does not only serve families, schools and education services, and not only for the education itself, also will become a booster of the whole social economy development and a highly valuable name card of Sichuan. Furthermore, it will help the world to have a better understanding to Sichuan, a higher focus on it and a better international cooperation with it, and attract more high class talent people and partners to give Sichuan a new step. Highlight of the exhibition: 1. The visitors can get the services from the exhibition as follows: obtain the site evaluation and receive the information of application for study abroad, on-site consultation, offering the most complete information of the colleges to improve the face-to face communication with the parents. The ones who attend this exhibition are various educational institutions from home and abroad, including comprehensive universities, the higher institute of technology, language training school etc to meet the demands for studying abroad of the students studying and graduated from the senior high school students, junior college students, undergraduate students and higher vocational colleges and so on. 2. This exhibition offers not only the opportunity for “Zero Distance” communication between the students and parents of Chengdu and the numerous famous colleges, but also the package services for occupational planning, scholarship application, visa application, preparations for study abroad, overseas life, foreign finances and overseas property immigrants etc. 3. The academic communication centers from different countries and many study abroad agencies will hold the explanation conference for the policies of study overseas during the exhibition. 4. The organizing committee will send 200 elaborate gifts for free to the students each day during the exhibition. 5. The academic communication centers from different countries will arrange some globally famous universities to enroll new students in Chengdu. 6. The global first-class universities majored in animation, clothing, movie director, music, art, business, material etc will have the face-to-face communication with the students.    The organizing committee will issue the news release and the mandatory advertising in Western China Metropolis Daily and Chengdu Business Daily in the early days before the exhibition started, furthermore, will release the rolling advertisement for 40 times each day in Chengdu Mobile TV Station and 500,000 mass short messages through special channels. The reporters of Chengdu television news channel and Sichuan Education Television will be invited to have the interview and will play it on TV on the first day that the exhibition starts.
【SCHEDULE】        Chengdu Time for Register: 9:00AM-5:30PM, May 24th , 2019 Time for Preparation: 9:30AM-5:30PM, May 24th , 2019 Time of exhibition: 9:00AM-4:30PM, May25st ~26nd , 2019 Time of Closing: 4:30PM,May26nd , 2019       Chongqing Time for Register: 9:00AM-5:30PM, June 23th , 2019 Time for Preparation: 9:30AM-5:30PM, June 23th , 2019 Time of exhibition: 9:00AM-4:30PM, June 24st ~25nd , 2019 Time of Closing: 4:30PM,June 25nd , 2019

ACTIVITY A. Consultancy meetings with students and parents co-organized by Sichuan and Chongqing  registered study abroad agnecies. B. Project consultancy by China-foreign schools in partnership C. Discussion on international education program partnership by Chinese and foreign schools. D. Lectures by education counselors of Embassies of several nations in Sichuan and Chongqing VENUE 1Chengdu century city new international exhibition&convention center 2、Chongqing Chen Jia Ping Convention and Exhibition Centre
EXPOSITION CONTENT College entrance examination enrollment consulting exhibition area International education communication area Vocational education training and private education enrollment consulting exhibition area Overseas real estate area 1. University-preparatory school, colleges and universities (diplomas and degrees of those colleges and university shall be admitted or registered by education departments or authorities of each country, and qualified for receiving overseas students.) 2. Overseas vocational education schools 3. Overseas language training schools and institutions 4. Governmental organizations 5. Embassies and consulates 6. Student services providers (banking, accommodations & airlines, etc.) 7. Student Services Agents and China-Overseas Cooperative Education Project 8. Vocational education and private education enrollment consulting exhibition area 9. College entrance examination enrollment consulting exhibition area 10. International education communication area 11. Children's education institutions and comprehensive service area 12 Exhibition area for overseas real estate, school district housing, large residence of education
BOOTH SPECIFICATION AND CHARGES Charges: Foreign Exhibitor: US$2,800/ Standard Booth (plus 10% for double opened booth) Conference charge:US$30 for each person  Domestic Exhibitor RMB 15,000/ Standard Booth (plus 10% for double opened booth), Conference charge:RMB200for each person Specification of booth up to international standard: 3m×3m, equipped three 2.5m-high boards, one desk for negotiation, Carpet, four folding chairs, a convenience receptacle ,two lamps and one lintel board) Conference charge: including charges for conference-related document, certificate, lunch, beverage, etc.) EXPOSITION EXPRESSwe will publish name, profile, educational subject, service target and contact information of any exhibitor. All exhibitors are appreciated to e-mail relevant information to1329532875@qq.com in format of Microsoft Word before May15th, 2019(Chengdu) and  June 15th, 2019(Chongqing) Charge for Proceedings and Advertisement (converted into RMB required for foreign exhibitors): The 16K hectograph proceedings (210×130mm) will be gifted to participants and professionals from relevant organizations for communications and exchange
Cover RMB 10,000 Back cover RMB 8,000 Inside front cover RMB 6,000 Inside back cover RMB 6,000
Head page RMB 6,000 Inter-pages RMB 8,000 Inside color page RMB 5,000 Inside black and white page RMB 4,000
INVITATION OF VISITOR A. Publicize information of this exhibition in international departments and advisory institutes of universities and colleges. B. Post big posters in universities, colleges, vocational and middle schools of Sichuan and Chongqing C. Visitors range: Students and parents, education administrators and teachers, the officials of the education department of the provinces, districts and cities and the directors of all levels education institutions, experts, scholars, on-job people, the principals of the organization for the educational investment and financing, the principals of the registered study abroad agency, the officials of commerce, education and culture of foreign embassies, etc. PROCEDURE 1. Exhibitor shall fill in Exposition Contract and affix official seal and then mail or fax them to Organizing Committee. Exhibitor shall remit relevant exposition charge to appointed account within seven days upon registration. 2. All exhibitors shall follow such principle that “first registered and paid shall have priority”, Organization Committee has right to cancel or displace unpaid booths till all booths are engaged. 3. The Sponsor will mail Exhibitor Manual consisting of detailed schedule, transport, platform design and setting, travel and accommodation, material renting and waiter service, advertisement, visa application, weather forecast and any other service information to exhibitor upon exhibition booth confirmation, universities and colleges requesting pick up service shall contact organization committee five days ahead, all related costs shall be borne by exhibitors themselves. 4. Exhibitor shall detail all information like height setting and special requirements in Exposition Contract. 5. Organization Committee will prepare English and Chinese lintel board subject to contracts of registered universities and colleges. 6. Application deadline: May15th .2019(Chengdu),June 15th .2019(Chongqing)
Address of the Organization Committee: Room 701, Langgao exhibition international plaza´,Nan ping District, Chongqing, P.R.China TEL: (86) - 23- 62789252 FAX: (86) - 23- 86156500 MOB: (86) - 0 –15923519466(Mobile phone wechat  QQ:1329532875@qq.com,     CONTACT: Mr. Feng Yu Official website of western education Expo: www.xbjyblh.com Wechat public accounts: 西部易胜博网址易胜博备用网  cweexpo