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2018游学市场的现状和未来发展趋势
时间:2018-07-18 13:55:00 浏览:333次

2018游学市场的现状和未来发展趋势

未来十年内,境内外游学市场规模总计将达1450亿元,而这个诱人的数字背后,则是龙盘虎踞的行业格局:其中既有新东方、金榜题名夏令营这样的大型游学机构,也有新兴的创业公司; 为什么要开展游学? 有利于促进学生培育和践行社会主义核心价值观,激发学生对党、对国家、对人民的热爱之情;有利于推动全面实施素质易胜博网址,创新人才培养模式,引导学生主动适应社会,促进书本知识和生活经验的深度融合;有利于加快提高人民生活质量,满足学生日益增长的旅游需求,从小培养学生文明旅游意识,养成文明旅游行为习惯。 游学市场的现状: 游学出现低龄化趋势,小学生游学多起来了 在《关于推进中小学生研学旅行的意见》推出以后,先后选取了安徽、江苏、陕西、上海、河北、江西、重庆、新疆等8个省(区、市)开展研学旅行试点工作,并确定天津滨海新区、湖北省武汉市等12个地区为全国中小学生研学旅行实验区。 过去一年,参加海外游学的客户中,按性别划分,女生比例高于男生,分别占比56%、44%。 按照易胜博网址程度划分,初中生占比达49%,高中生占比达到24%,合计占比超过73%,表明青少年依旧是游学市场的主力军。除了这两大客群,游学群体日益呈现低龄化趋势,也有不少小学生开始参加游学,出游人次占比为11%。学龄前儿童由于适应能力较弱,家长放心让其参加游学和夏令营的比例不是很高,出游人次占比仅为6%,且家长较多选择亲子游学产品,与孩子同游。大学生游学意愿较低,出游人次占比仅为3%。 游学目的方面,65%的人以“开阔视野增长见识”为动机,58%的人希望“提升外语语言能力”、55%的人准备“锻炼独立自主能力”、想“体验”的人占比52%。 对于学生游学群体而言,和同学朋友一起参加游学是主要的方式,出游人次占比达62%,其次为独自游学,占比为25%,另有13%的客户选择与家人同游。 未来游学市场发展趋势: 游学是一项涉及到青少年实践易胜博网址的平台,只有产品设计得好,才能提升复购率,最终实现盈利。游学生意并不好做,但由于市场空间广阔,还是吸引了不少投资者入局。但是从实际情况来看,能够盈利的还是那些大型机构。之所以行业会造成一定程度的垄断,主要还是大型游学机构能够摊薄获客成本,不少大型游学机构积极与留学机构、学校对接,自然能够以较低的成本说服家长为此买单。总体来看,我国游学市场的发展空间还是较为广阔的,与发达国家相比,我国游学行业的渗透率还较低,仅为5.5%,仍具有较大的提升空间。 返回搜狐,查看更多
2019 THE SIXTH SESSION CHINA WEST INTERNATIONAL EDUCATION exhibition
                                       2019 THE SIXTH SESSION CHINA  WEST INTERNATIONAL EDUCATION exhibition The accompanying as 2019 china WEST international overseas study and immigration investment and real estate exhibition INVITATION LETTER DATE: 25st-26nd  May  2019,   Chengdu          24st-25nd  June  2019,  Chongqing VENUE:Chengdu century city new international exhibition&convention center           Chongqing Chen Jia Ping Convention and Exhibition Centre Official website:www.xbjyblh.com Sponsor:  Sichuan Province Overseas Returnees Enterprises Association                     Western Chongqing Education Promotion Association                   Sichuan Provincial School Culture Construction Association Co-organizer: Chongqing Ganghua exhibition co., LTD Invited Unit:            American foundation for education                 New Zealand embassy in Beijing Cultural and Education Section of Australian Embassy Education Section of the Embassy of Malaysia IDP Australia Education Consulting (Beijing) Limited The South Korea consulate in Chengdu The Pakistan consulate in Chengdu The French consulate in Chengdu The German consulate in chengdu The Sri lankan consulate in Chengdu The Singapore consulate in Chengdu The Thailand consulate in Chengdu Commercial Department of the Embassy of Canada The USA consulate in Chengdu The Danish consulate in Chongqing The Japanese consulate in chongqing The Hungarian consulate in chongqing The Canadian consulate in chongqing The Cambodia consulate in chongqing               The British consulate in chongqing               The Philippines consulate in chongqing Cultural and Education Section of the Russian Embassy Italy Education Center Ukrainian  Education Centre The background of the exhibition: Si Chuan province is located in the west of China, the important combination of southwest, northwest and central China, and also the important junction and communication passage connecting southwest and northwest, middle Asia, south Asia and southeast Asia. It is a big province for natural resource, population and economy. Covering area of 486,000 square meters, Si Chuan has jurisdiction over 21 cities (states) and 183 counties (districts) with 80.76 million permanent population, 26,000 schools of different grades and types, 15.79 million students at school, 950,000 school staff, 790,000 of them are full-time teachers. Due to the large number of various schools, Chengdu (the capital of Si Chuan province) always has the title of West China Education Center as it has 99 high level institutions and more than 1.2 million students in college, moreover, the economy level of Chengdu is always the leading position in west China. Therefore, Chengdu becomes the important area for domestic and foreign academies enrolling new students.
As one of the global acknowledged main sources for students abroad, China has become the front line that the universities of the target countries for studying compete to attract the excellent students abroad from China. Based on the statistics of education ministry, the number of study abroad increased nearly 20% in 2017 comparing with 2018. According to incomplete statistics, the number of study abroad of Si Chuan is nearly 40,000 in 2018, accounted for about 10% of the annual number of students abroad in the whole country, only next to Beijing and Shanghai. It is estimated that the number will continue to rise in the next a few years, moreover, the students abroad from working family are increasing, and the market of low age study abroad is emerging.
Hundreds of colleges and schools from over 20 countries and regions around the world have been attracted to attend The 2019 China west International Education Exhibition. More than 50 thousand students and their parents will finish their face-to-face consultation during the exhibition. Basing on Western China, with an international and branding subject, the organizing committee will try their best to hold a representative branding exhibition in Sichuan education on their own relevant successful experience in the past. A qualitative leap in scale, effect and brand influence will be made to help oversea collages, oversea study and immigration services have good communication on deep development of local educational market and cooperation and exchange international education. This exhibition does not only serve families, schools and education services, and not only for the education itself, also will become a booster of the whole social economy development and a highly valuable name card of Sichuan. Furthermore, it will help the world to have a better understanding to Sichuan, a higher focus on it and a better international cooperation with it, and attract more high class talent people and partners to give Sichuan a new step. Highlight of the exhibition: 1. The visitors can get the services from the exhibition as follows: obtain the site evaluation and receive the information of application for study abroad, on-site consultation, offering the most complete information of the colleges to improve the face-to face communication with the parents. The ones who attend this exhibition are various educational institutions from home and abroad, including comprehensive universities, the higher institute of technology, language training school etc to meet the demands for studying abroad of the students studying and graduated from the senior high school students, junior college students, undergraduate students and higher vocational colleges and so on. 2. This exhibition offers not only the opportunity for “Zero Distance” communication between the students and parents of Chengdu and the numerous famous colleges, but also the package services for occupational planning, scholarship application, visa application, preparations for study abroad, overseas life, foreign finances and overseas property immigrants etc. 3. The academic communication centers from different countries and many study abroad agencies will hold the explanation conference for the policies of study overseas during the exhibition. 4. The organizing committee will send 200 elaborate gifts for free to the students each day during the exhibition. 5. The academic communication centers from different countries will arrange some globally famous universities to enroll new students in Chengdu. 6. The global first-class universities majored in animation, clothing, movie director, music, art, business, material etc will have the face-to-face communication with the students.    The organizing committee will issue the news release and the mandatory advertising in Western China Metropolis Daily and Chengdu Business Daily in the early days before the exhibition started, furthermore, will release the rolling advertisement for 40 times each day in Chengdu Mobile TV Station and 500,000 mass short messages through special channels. The reporters of Chengdu television news channel and Sichuan Education Television will be invited to have the interview and will play it on TV on the first day that the exhibition starts.
【SCHEDULE】        Chengdu Time for Register: 9:00AM-5:30PM, May 24th , 2019 Time for Preparation: 9:30AM-5:30PM, May 24th , 2019 Time of exhibition: 9:00AM-4:30PM, May25st ~26nd , 2019 Time of Closing: 4:30PM,May26nd , 2019       Chongqing Time for Register: 9:00AM-5:30PM, June 23th , 2019 Time for Preparation: 9:30AM-5:30PM, June 23th , 2019 Time of exhibition: 9:00AM-4:30PM, June 24st ~25nd , 2019 Time of Closing: 4:30PM,June 25nd , 2019

ACTIVITY A. Consultancy meetings with students and parents co-organized by Sichuan and Chongqing  registered study abroad agnecies. B. Project consultancy by China-foreign schools in partnership C. Discussion on international education program partnership by Chinese and foreign schools. D. Lectures by education counselors of Embassies of several nations in Sichuan and Chongqing VENUE 1Chengdu century city new international exhibition&convention center 2、Chongqing Chen Jia Ping Convention and Exhibition Centre
EXPOSITION CONTENT College entrance examination enrollment consulting exhibition area International education communication area Vocational education training and private education enrollment consulting exhibition area Overseas real estate area 1. University-preparatory school, colleges and universities (diplomas and degrees of those colleges and university shall be admitted or registered by education departments or authorities of each country, and qualified for receiving overseas students.) 2. Overseas vocational education schools 3. Overseas language training schools and institutions 4. Governmental organizations 5. Embassies and consulates 6. Student services providers (banking, accommodations & airlines, etc.) 7. Student Services Agents and China-Overseas Cooperative Education Project 8. Vocational education and private education enrollment consulting exhibition area 9. College entrance examination enrollment consulting exhibition area 10. International education communication area 11. Children's education institutions and comprehensive service area 12 Exhibition area for overseas real estate, school district housing, large residence of education
BOOTH SPECIFICATION AND CHARGES Charges: Foreign Exhibitor: US$2,800/ Standard Booth (plus 10% for double opened booth) Conference charge:US$30 for each person  Domestic Exhibitor RMB 15,000/ Standard Booth (plus 10% for double opened booth), Conference charge:RMB200for each person Specification of booth up to international standard: 3m×3m, equipped three 2.5m-high boards, one desk for negotiation, Carpet, four folding chairs, a convenience receptacle ,two lamps and one lintel board) Conference charge: including charges for conference-related document, certificate, lunch, beverage, etc.) EXPOSITION EXPRESSwe will publish name, profile, educational subject, service target and contact information of any exhibitor. All exhibitors are appreciated to e-mail relevant information to1329532875@qq.com in format of Microsoft Word before May15th, 2019(Chengdu) and  June 15th, 2019(Chongqing) Charge for Proceedings and Advertisement (converted into RMB required for foreign exhibitors): The 16K hectograph proceedings (210×130mm) will be gifted to participants and professionals from relevant organizations for communications and exchange
Cover RMB 10,000 Back cover RMB 8,000 Inside front cover RMB 6,000 Inside back cover RMB 6,000
Head page RMB 6,000 Inter-pages RMB 8,000 Inside color page RMB 5,000 Inside black and white page RMB 4,000
INVITATION OF VISITOR A. Publicize information of this exhibition in international departments and advisory institutes of universities and colleges. B. Post big posters in universities, colleges, vocational and middle schools of Sichuan and Chongqing C. Visitors range: Students and parents, education administrators and teachers, the officials of the education department of the provinces, districts and cities and the directors of all levels education institutions, experts, scholars, on-job people, the principals of the organization for the educational investment and financing, the principals of the registered study abroad agency, the officials of commerce, education and culture of foreign embassies, etc. PROCEDURE 1. Exhibitor shall fill in Exposition Contract and affix official seal and then mail or fax them to Organizing Committee. Exhibitor shall remit relevant exposition charge to appointed account within seven days upon registration. 2. All exhibitors shall follow such principle that “first registered and paid shall have priority”, Organization Committee has right to cancel or displace unpaid booths till all booths are engaged. 3. The Sponsor will mail Exhibitor Manual consisting of detailed schedule, transport, platform design and setting, travel and accommodation, material renting and waiter service, advertisement, visa application, weather forecast and any other service information to exhibitor upon exhibition booth confirmation, universities and colleges requesting pick up service shall contact organization committee five days ahead, all related costs shall be borne by exhibitors themselves. 4. Exhibitor shall detail all information like height setting and special requirements in Exposition Contract. 5. Organization Committee will prepare English and Chinese lintel board subject to contracts of registered universities and colleges. 6. Application deadline: May15th .2019(Chengdu),June 15th .2019(Chongqing)
Address of the Organization Committee: Room 701, Langgao exhibition international plaza´,Nan ping District, Chongqing, P.R.China TEL: (86) - 23- 62789252 FAX: (86) - 23- 86156500 MOB: (86) - 0 –15923519466(Mobile phone wechat  QQ:1329532875@qq.com,     CONTACT: Mr. Feng Yu Official website of western education Expo: www.xbjyblh.com Wechat public accounts: 西部易胜博网址易胜博备用网  cweexpo