您好,今天是2018年11月20日   下午16:13   欢迎来到易胜博网址_易胜博备用_易胜博备用网
行业新闻
延续20年的千亿“研学”朝阳产业
时间:2018-07-25 11:40:00 浏览:195次
延续20年的千亿“研学”朝阳产业 来源:http://www.zhihuiyanxue.net/news/gongsixinwen/2018/0717/67.html 作者:夏令营 点击: 95 次 研学旅行本质是体验式学习,是学生的第二课堂,也是推进素质易胜博网址的重要途径。研学旅行一旦全面推行将覆盖2亿中小学生,对拉动消费意义重大。2016年前,研学多为大型易胜博网址机构以夏令营、游学等的形式开展。2016年12月19日,易胜博网址部等11部门出台《意见》,将研学旅行纳入中小学易胜博网址计划,与综合实践活动课程统筹考虑,对时间和内容也做了明确要求,并将实施情况列入学校综合考评体系,意味着它将成为有时间、内容要求的必修课程,未来游学行业市场潜力巨大。 政策的支持带来明显的效果,除了易胜博网址机构,众多旅行社和新晋机构都纷纷进入研学行业,甚至有些地方旅游局也嗅到了商机,开始以研学为营销重点进行城市旅游推广。研学推广的形式多为政府出台政策推广活动,旅行社等中介机构进行活动的实际承包工作,形成“政府推广,社会推进”的趋势。 中国旅游研究院去年就这一新兴市场发布了第一份研究报告。日前同程旅游也发布一份《2018暑期旅游消费趋势报告》,报告显示,今年暑期的研学旅行基本延续了往年同期的火热行情,无论是国内线路还是境外线路都非常抢手。 国内研学旅行最热门的是各类主题夏令营,一般面向13岁以下儿童,出游时长在一周左右。费用按行程长短一般在2000至8000元每人之间,行程一周以上的高端长线研学线路可达1万元以上。除了各类科普夏令营,以名校为主的研学线路也很受欢迎,北京是国内名校研学旅行最热门的目的地,其次是上海、南京、武汉等名校集中的城市。 境外游学今年暑期依然热度不减,热门线路基本以发达国家目的地为主,主要集中在美国、加拿大、英国、德国、法国、澳大利亚等主要留学目的地。相比去年,今年的境外游学花费有小幅上涨,行程一周的线路费用一般在2万元左右,两周以上的行程费用则在3万元以上。 研学的火爆,以及可观的利润,吸引着越来越多企业介入该市场。目前研学类产品的供应商包括学校、培训机构、旅行社、留学中介、户外拓展机构及专业的游学机构和垂直平台等,目前国内同时做国际及国内研学的有青娃研学等,专攻国际游学的有新东方等。 今后的研学活动将向高端、定制、专业方向发展,根据家长及孩子的需求可以定制不同天数不同人数的特定行程。无法请长假的父母可以选择1至2天的行程,而时间充裕的父母则可以考虑4-5天的路线。人数也可以按照学生及家长的情况特殊定制,使研学更加定制化。 在文化和旅游不断融合的大背景下,文化游已经成为亲子游需求的重要关注点,因此越来越多旅行社从传统旅游项目转向拓展研学及相关的市场,开展以游学、研学为主题的文化亲子游。 事实上,研学行业也存在潜在的问题,较为突出的包括安全隐患及研学课程的不系统化不专业化。文峰指出,研学市场尚未成熟,他呼吁品质至上,共同培育市场。毕竟,二孩计划开放,新生人口增加、人均可支配收入增加,大众对易胜博网址投入增加、政府政策支持,财政性易胜博网址经费投入加大等多种因素都能大力推动研学市场的发展。 “2018有望成为研学行业爆发年。”京中湘鑫盛易胜博网址总经理索利刚7月12日接受21世纪经济报道记者采访时指出,背后主因是2016年易胜博网址部等11部门出台《关于推进中小学生研学旅行的意见》(简称《意见》),在政策的推动下,研学市场正日渐壮大。世纪明德董事长王学辉认为,“研学行业即将处于爆发期,市场规模或会超千亿,未来10-20年都会是朝阳产业。” 政策推动爆发 研学旅行本质是体验式学习,是学生的第二课堂,也是推进素质易胜博网址的重要途径。研学旅行一旦全面推行将覆盖2亿中小学生,对拉动消费意义重大。2016年前,研学多为新东方、世纪明德等大型易胜博网址机构以夏令营、游学等的形式开展。2016年12月19日,易胜博网址部等11部门出台《意见》,将研学旅行纳入中小学易胜博网址计划,与综合实践活动课程统筹考虑,对时间和内容也做了明确要求,并将实施情况列入学校综合考评体系,意味着它将成为有时间、内容要求的必修课程,未来游学行业市场潜力巨大。目前山东和广东省已经响应试行,颁布实施细则。 广证恒生研报认为,2016年底研学正式纳入中小学日常教学计划等政策推进以及家长易胜博网址观念升级刺激需求,未来3-5年游学研学行业有望保持年均30%以上的高速增长,游学渗透率有望从5%逐步升至20%-30%,市场空间有望突破千亿。 政策的支持带来明显的效果,除了易胜博网址机构,众多旅行社和新晋机构都纷纷进入研学行业。崇礼滑雪场市场总监于小水发现,崇礼的所有雪场在暑期都成了夏令营,甚至有些地方旅游局也嗅到了商机,开始以研学为营销重点进行城市旅游推广。扬州市旅游局局长张贵联表示,研学推广的形式多为政府出台政策推广活动,旅行社等中介机构进行活动的实际承包工作,形成“政府推广,社会推进”的趋势。 扬州的研学营销颇有成效,据张贵联表示自开展“亲子研学夏扬州”活动以后,2017年来扬州过夜的旅客数量有30万人次,与2016年相比涨幅32%,不过夜旅客总人数也达到了100万左右人次,游客人均消费达到了1200元/人。 中国旅游研究院去年就这一新兴市场发布了第一份研究报告。日前同程旅游也发布一份《2018暑期旅游消费趋势报告》,报告显示,今年暑期的研学旅行基本延续了往年同期的火热行情,无论是国内线路还是境外线路都非常抢手。国内研学旅行最热门的是各类主题夏令营,一般面向13岁以下儿童,出游时长在一周左右,费用按行程长短一般在2000至8000元每人之间,行程一周以上的高端长线研学线路可达1万元以上。除了各类科普夏令营,以名校为主的研学线路也很受欢迎,北京是国内名校研学旅行最热门的目的地,其次是上海、南京、武汉等名校集中的城市。境外游学今年暑期依然热度不减,热门线路基本以发达国家目的地为主,主要集中在美国、加拿大、英国、德国、法国、澳大利亚等主要留学目的地。相比去年,今年的境外游学花费有小幅上涨,行程一周的线路费用一般在2万元左右,两周以上的行程费用则在3万元以上。 专业方向成未来趋势 研学的火爆,以及可观的利润,吸引着越来越多企业介入该市场。目前研学类产品的供应商包括学校、培训机构、旅行社、留学中介、户外拓展机构及专业的游学机构和垂直平台等,目前国内同时做国际及国内研学的有世纪明德等,专攻国际游学的有新东方、环球游学、游学圈、英孚易胜博网址、金吉利留学等。国内研学则有八一军旅、学大易胜博网址、万达、咔咔等。还有如千智研学一样与本地大学合作,在学校有基地的研学机构。 索利刚向21世纪经济报道记者透露,今年参与研学的人数较之去年前年的确有了巨大的增幅,因此衍生出了更多研学产品,由于研学市场的竞争更加激烈、学校要求更加严苛,虽然研学产品的销量在提升,但多方的压力也减少了研学项目的利润。“近年研学项目越来越火爆,我们将逐渐扩建基地、增加研学路线,辅导员、课程专家、策划会也会相应地增加,与此同时增加自身课程的特色。”像凯撒旅游(12.900,0.00,0.00%)与中青旅(18.880,-0.01,-0.05%)等都是前几年开始介入研学游学市场,中青旅研学副总经理助理文锋也透露,“研学市场的需求量在增加,学校的选择面越来越多,只有将服务对应需求加强升级才能更好地扩大自身研学的市场。” 张贵联透露今后的研学活动将向高端、定制、专业方向发展,根据家长及孩子的需求可以定制不同天数不同人数的特定行程。无法请长假的父母可以选择1至2天的行程,而时间充裕的父母则可以考虑4-5天的路线。人数也可以按照学生及家长的情况特殊定制,使研学更加定制化。 在文化和旅游不断融合的大背景下,文化游已经成为亲子游需求的重要关注点,因此越来越多旅行社从传统旅游项目转向拓展研学及相关的市场,开展以游学、研学为主题的文化亲子游。美团旅行景区业务中心总经理刘燕翔表示,亲子游已成为暑期最重要的旅游主题和出游群体,随着游客规模增加,亲子游的需求也日渐多元化。 事实上,研学行业也存在潜在的问题,较为突出的包括安全隐患及研学课程的不系统化不专业化。文峰指出,研学市场尚未成熟,他呼吁品质至上,共同培育市场。毕竟,二孩计划开放,新生人口增加、人均可支配收入增加,大众对易胜博网址投入增加、政府政策支持,财政性易胜博网址经费投入加大等多种因素都能大力推动研学市场的发展。“前景广阔,不要急于挣快钱。” 研学,夏令营-北京知汇研学有限公司整理发布。
2019 THE SIXTH SESSION CHINA WEST INTERNATIONAL EDUCATION exhibition
                                       2019 THE SIXTH SESSION CHINA  WEST INTERNATIONAL EDUCATION exhibition The accompanying as 2019 china WEST international overseas study and immigration investment and real estate exhibition INVITATION LETTER DATE: 25st-26nd  May  2019,   Chengdu          24st-25nd  June  2019,  Chongqing VENUE:Chengdu century city new international exhibition&convention center           Chongqing Chen Jia Ping Convention and Exhibition Centre Official website:www.xbjyblh.com Sponsor:  Sichuan Province Overseas Returnees Enterprises Association                     Western Chongqing Education Promotion Association                   Sichuan Provincial School Culture Construction Association Co-organizer: Chongqing Ganghua exhibition co., LTD Invited Unit:            American foundation for education                 New Zealand embassy in Beijing Cultural and Education Section of Australian Embassy Education Section of the Embassy of Malaysia IDP Australia Education Consulting (Beijing) Limited The South Korea consulate in Chengdu The Pakistan consulate in Chengdu The French consulate in Chengdu The German consulate in chengdu The Sri lankan consulate in Chengdu The Singapore consulate in Chengdu The Thailand consulate in Chengdu Commercial Department of the Embassy of Canada The USA consulate in Chengdu The Danish consulate in Chongqing The Japanese consulate in chongqing The Hungarian consulate in chongqing The Canadian consulate in chongqing The Cambodia consulate in chongqing               The British consulate in chongqing               The Philippines consulate in chongqing Cultural and Education Section of the Russian Embassy Italy Education Center Ukrainian  Education Centre The background of the exhibition: Si Chuan province is located in the west of China, the important combination of southwest, northwest and central China, and also the important junction and communication passage connecting southwest and northwest, middle Asia, south Asia and southeast Asia. It is a big province for natural resource, population and economy. Covering area of 486,000 square meters, Si Chuan has jurisdiction over 21 cities (states) and 183 counties (districts) with 80.76 million permanent population, 26,000 schools of different grades and types, 15.79 million students at school, 950,000 school staff, 790,000 of them are full-time teachers. Due to the large number of various schools, Chengdu (the capital of Si Chuan province) always has the title of West China Education Center as it has 99 high level institutions and more than 1.2 million students in college, moreover, the economy level of Chengdu is always the leading position in west China. Therefore, Chengdu becomes the important area for domestic and foreign academies enrolling new students.
As one of the global acknowledged main sources for students abroad, China has become the front line that the universities of the target countries for studying compete to attract the excellent students abroad from China. Based on the statistics of education ministry, the number of study abroad increased nearly 20% in 2017 comparing with 2018. According to incomplete statistics, the number of study abroad of Si Chuan is nearly 40,000 in 2018, accounted for about 10% of the annual number of students abroad in the whole country, only next to Beijing and Shanghai. It is estimated that the number will continue to rise in the next a few years, moreover, the students abroad from working family are increasing, and the market of low age study abroad is emerging.
Hundreds of colleges and schools from over 20 countries and regions around the world have been attracted to attend The 2019 China west International Education Exhibition. More than 50 thousand students and their parents will finish their face-to-face consultation during the exhibition. Basing on Western China, with an international and branding subject, the organizing committee will try their best to hold a representative branding exhibition in Sichuan education on their own relevant successful experience in the past. A qualitative leap in scale, effect and brand influence will be made to help oversea collages, oversea study and immigration services have good communication on deep development of local educational market and cooperation and exchange international education. This exhibition does not only serve families, schools and education services, and not only for the education itself, also will become a booster of the whole social economy development and a highly valuable name card of Sichuan. Furthermore, it will help the world to have a better understanding to Sichuan, a higher focus on it and a better international cooperation with it, and attract more high class talent people and partners to give Sichuan a new step. Highlight of the exhibition: 1. The visitors can get the services from the exhibition as follows: obtain the site evaluation and receive the information of application for study abroad, on-site consultation, offering the most complete information of the colleges to improve the face-to face communication with the parents. The ones who attend this exhibition are various educational institutions from home and abroad, including comprehensive universities, the higher institute of technology, language training school etc to meet the demands for studying abroad of the students studying and graduated from the senior high school students, junior college students, undergraduate students and higher vocational colleges and so on. 2. This exhibition offers not only the opportunity for “Zero Distance” communication between the students and parents of Chengdu and the numerous famous colleges, but also the package services for occupational planning, scholarship application, visa application, preparations for study abroad, overseas life, foreign finances and overseas property immigrants etc. 3. The academic communication centers from different countries and many study abroad agencies will hold the explanation conference for the policies of study overseas during the exhibition. 4. The organizing committee will send 200 elaborate gifts for free to the students each day during the exhibition. 5. The academic communication centers from different countries will arrange some globally famous universities to enroll new students in Chengdu. 6. The global first-class universities majored in animation, clothing, movie director, music, art, business, material etc will have the face-to-face communication with the students.    The organizing committee will issue the news release and the mandatory advertising in Western China Metropolis Daily and Chengdu Business Daily in the early days before the exhibition started, furthermore, will release the rolling advertisement for 40 times each day in Chengdu Mobile TV Station and 500,000 mass short messages through special channels. The reporters of Chengdu television news channel and Sichuan Education Television will be invited to have the interview and will play it on TV on the first day that the exhibition starts.
【SCHEDULE】        Chengdu Time for Register: 9:00AM-5:30PM, May 24th , 2019 Time for Preparation: 9:30AM-5:30PM, May 24th , 2019 Time of exhibition: 9:00AM-4:30PM, May25st ~26nd , 2019 Time of Closing: 4:30PM,May26nd , 2019       Chongqing Time for Register: 9:00AM-5:30PM, June 23th , 2019 Time for Preparation: 9:30AM-5:30PM, June 23th , 2019 Time of exhibition: 9:00AM-4:30PM, June 24st ~25nd , 2019 Time of Closing: 4:30PM,June 25nd , 2019

ACTIVITY A. Consultancy meetings with students and parents co-organized by Sichuan and Chongqing  registered study abroad agnecies. B. Project consultancy by China-foreign schools in partnership C. Discussion on international education program partnership by Chinese and foreign schools. D. Lectures by education counselors of Embassies of several nations in Sichuan and Chongqing VENUE 1Chengdu century city new international exhibition&convention center 2、Chongqing Chen Jia Ping Convention and Exhibition Centre
EXPOSITION CONTENT College entrance examination enrollment consulting exhibition area International education communication area Vocational education training and private education enrollment consulting exhibition area Overseas real estate area 1. University-preparatory school, colleges and universities (diplomas and degrees of those colleges and university shall be admitted or registered by education departments or authorities of each country, and qualified for receiving overseas students.) 2. Overseas vocational education schools 3. Overseas language training schools and institutions 4. Governmental organizations 5. Embassies and consulates 6. Student services providers (banking, accommodations & airlines, etc.) 7. Student Services Agents and China-Overseas Cooperative Education Project 8. Vocational education and private education enrollment consulting exhibition area 9. College entrance examination enrollment consulting exhibition area 10. International education communication area 11. Children's education institutions and comprehensive service area 12 Exhibition area for overseas real estate, school district housing, large residence of education
BOOTH SPECIFICATION AND CHARGES Charges: Foreign Exhibitor: US$2,800/ Standard Booth (plus 10% for double opened booth) Conference charge:US$30 for each person  Domestic Exhibitor RMB 15,000/ Standard Booth (plus 10% for double opened booth), Conference charge:RMB200for each person Specification of booth up to international standard: 3m×3m, equipped three 2.5m-high boards, one desk for negotiation, Carpet, four folding chairs, a convenience receptacle ,two lamps and one lintel board) Conference charge: including charges for conference-related document, certificate, lunch, beverage, etc.) EXPOSITION EXPRESSwe will publish name, profile, educational subject, service target and contact information of any exhibitor. All exhibitors are appreciated to e-mail relevant information to1329532875@qq.com in format of Microsoft Word before May15th, 2019(Chengdu) and  June 15th, 2019(Chongqing) Charge for Proceedings and Advertisement (converted into RMB required for foreign exhibitors): The 16K hectograph proceedings (210×130mm) will be gifted to participants and professionals from relevant organizations for communications and exchange
Cover RMB 10,000 Back cover RMB 8,000 Inside front cover RMB 6,000 Inside back cover RMB 6,000
Head page RMB 6,000 Inter-pages RMB 8,000 Inside color page RMB 5,000 Inside black and white page RMB 4,000
INVITATION OF VISITOR A. Publicize information of this exhibition in international departments and advisory institutes of universities and colleges. B. Post big posters in universities, colleges, vocational and middle schools of Sichuan and Chongqing C. Visitors range: Students and parents, education administrators and teachers, the officials of the education department of the provinces, districts and cities and the directors of all levels education institutions, experts, scholars, on-job people, the principals of the organization for the educational investment and financing, the principals of the registered study abroad agency, the officials of commerce, education and culture of foreign embassies, etc. PROCEDURE 1. Exhibitor shall fill in Exposition Contract and affix official seal and then mail or fax them to Organizing Committee. Exhibitor shall remit relevant exposition charge to appointed account within seven days upon registration. 2. All exhibitors shall follow such principle that “first registered and paid shall have priority”, Organization Committee has right to cancel or displace unpaid booths till all booths are engaged. 3. The Sponsor will mail Exhibitor Manual consisting of detailed schedule, transport, platform design and setting, travel and accommodation, material renting and waiter service, advertisement, visa application, weather forecast and any other service information to exhibitor upon exhibition booth confirmation, universities and colleges requesting pick up service shall contact organization committee five days ahead, all related costs shall be borne by exhibitors themselves. 4. Exhibitor shall detail all information like height setting and special requirements in Exposition Contract. 5. Organization Committee will prepare English and Chinese lintel board subject to contracts of registered universities and colleges. 6. Application deadline: May15th .2019(Chengdu),June 15th .2019(Chongqing)
Address of the Organization Committee: Room 701, Langgao exhibition international plaza´,Nan ping District, Chongqing, P.R.China TEL: (86) - 23- 62789252 FAX: (86) - 23- 86156500 MOB: (86) - 0 –15923519466(Mobile phone wechat  QQ:1329532875@qq.com,     CONTACT: Mr. Feng Yu Official website of western education Expo: www.xbjyblh.com Wechat public accounts: 西部易胜博网址易胜博备用网  cweexpo